EWOLUCJE I REWOLUCJE W WYBRANYCH GATUNKACH DZIENNIKARSKICH PO 1989 ROKU (REPORTAŻ I ARTYKUŁ WIRALOWY)
Evolutions and revolutions in selected journalistic genres after 1989 (a reportage and a viral article)

Summary/Abstract: Over the past three decades, under the infl uence of the development of electronic techniques and changes in the awareness of media recipients arising from the freedom of speech, reportage has evolved and a new genre, i.e. a viral article, has occurred. After 1989, reporters, relishing the hint of freedom, began to depart from the habits of the passing (authoritarian) epoch and make changes to the poetics of the genre. These changes concern the following spheres: the topic taken up by reporters; the form (structure, shape); the language; the reporter’s attitudes; the media. Before 1989, journalistic texts had been addressed to the educated reader who was able to understand many overtones, understatements, and hints, and currently, authors of reportages and viral articles talk about the reality and the world surrounding them in a straightforward manner, apply the simplest stylistic solutions and devices in order to find the shortest way to the recipient’s imagination, and thus to the largest possible group of readers.

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