Языковой образ Польши и России в текстах обоюдных СМИ
The language image of Poland and Russia in Polish and Russian media respectively

Summary/Abstract: It is a well-known fact that mass-media plays an important role in creating the language image of the world. In this article, the author analyses by what linguistic means the image of Russia is created in the texts of the Polish newspaper “Gazeta Wyborcza” and in which way the image of Poland is created in the texts of the Russian newspaper “Novaya Gazeta”. Based on this analysis, the author reveals what main characteristics Poles and Russians attribute to one other. Furthermore, the author explores how Poles and Russians perceive each other in the area of politics, economy, history and culture – aspects which are frequently taken up by the media. Therefore, the author investigates articles which are dedicated to Polish-Russian relations and connected to political, economic and historical events. The analysis of Polish media shows that through the prism of political, economic and historical events, Polish-Russian relations are seen negatively, whereas regarding cultural events, Polish-Russian relations are perceived positively. However, if it comes to the image of Poland presented in the Russian newspaper “Novaya Gazeta” – regardless whether the articles are about politics, economy, history and culture – the image is positive and relatively stable.

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