SHOULD UNIVERSITIES IN THE FIELD OF MANAGEMENT
STUDIES INFLUENCE THE ETHNOCENTRISM OF STUDENTS?
SHOULD UNIVERSITIES IN THE FIELD OF MANAGEMENT
STUDIES INFLUENCE THE ETHNOCENTRISM OF STUDENTS?
Author(s): Zoltan RózsaSubject(s): Higher Education , Sociology of Culture, Marketing / Advertising, Socio-Economic Research
Published by: Univerzita J. Selyeho, Fakulta ekonómie a informatiky
Keywords: consumer ethnocentrism; CETSCALE; managers;
Summary/Abstract: T he willingness to buy domestic products can predict the behaviour of future managers thus, the paper aims to examine the students - future managers’ ethnocentrism. Consequently, the study also verified the reliability and validity of the CETSCALE in the Slovak language. An online questionnaire survey was conducted with 181 usable responses. The reliability of the CETSCALE in the Slovak language was acceptable (Cronbach α = 0.93). The factor analysis results indicates the construct validity of Slovak version CETSCALE. The average level of ETC in the study was 74.376 points (out of 119). The results of ANOVA showed that only the differences between full-time and part-time students are statistically significant (p <.0001). The differences in ETC manifested according to gender (p = 0.6642) and generation (p = 0.2263) cannot be considered as statistically significant.
Journal: Acta Oeconomica Universitatis Selye
- Issue Year: 8/2019
- Issue No: 2
- Page Range: 41-51
- Page Count: 11
- Language: English
