Kurumsal Kimlikte Logo ve Amblem Tasarımlarının Değişim Süreci: Dünyanın En Değerli Markaları Üzerine Bir İnceleme
The Change Period of the Logo Designs in Corporate Identity: “The Study on the Best Global Brands”

Summary/Abstract: One of the salient elements that corporations communicate with consumers while they express themselves visually is logo designs. Logo designs reflect the corporate image with their colors and typographic elements and they are of great significance in drawing consumers’ attention, convincing them and influencing them for buying. Corporations are sometimes in need of change in their logo designs in order to protect their positions in the market and to attain a place in the developing world. The purpose of this study is to reveal the relationship between the period of change of global brands in the historical process and their brand values. The data derived from the surveys of Interbrand and Millward Brown which make surveys of global brand, under the title of “the best brand of 2018” constitute the sample group of the study. Accordingly, in the present study in which the development process of logo designs of “Apple, Google, Amazon, Facebook, McDonald’s and Microsoft” all of which rank within the first 10 most valuable brands in the survey results, was examined. In this process content analysis method was used.

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