MODERN COMMUNICATION MODELS WITH STAKEHOLDERS IN HEALTHCARE ECOSYSTEMS
MODERN COMMUNICATION MODELS WITH STAKEHOLDERS IN HEALTHCARE ECOSYSTEMS

Summary/Abstract: Advanced technologies have provided a wide spectrum of possibilities for enhancing different aspects of a business in the healthcare sector. Modern healthcare ecosystem should provide a variety of business features, such as work ubiquity through computers and mobile devices from anytime and anyplace, universal standards for e-business processes, quality and availability of information, secure and reliable communication for all business stakeholders, and personalization of content according to user preferences. This paper investigates the opportunities that e-business technologies and services bring to communication within a healthcare system. The main goal of this research was to leverage communication with stakeholders in a healthcare ecosystem. An innovative communication model in e-business of healthcare institutions was proposed and implemented in a gynecological hospital. As support for improving communication relations between health care institutions and all stakeholders, emerging concepts and tools such as CRM, xRM, social media were used. In addition, a web application was developed. The application aims to enable effective communication between doctors and patients.

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