Multimodal Analysis of two Anti-Semitic Posters in the Independent State of Croatia
Multimodal Analysis of two Anti-Semitic Posters in the Independent State of Croatia

Summary/Abstract: Drawing on the researches of Rotim (2012) and Macut (2012), two posters of the same kind published by the State Reporting and Promotion Office under the Prime Minister's Office (Državni izvještajni i promičbeni ured pri Predsjedničtvu vlade; Further in the text: DIPU) are analysed from the perspective of critical discourse analysis as well as multimodal analysis. Thus, the analysis of the text as well as images of the two posters was conducted and different linguistic and non-linguistic devices employed in this type of an advertising poster were identified and explained. The poster is observed as a social practice and different Discourses used in the text are identified. Thus, the use of a masculine man who represents the Croatian people and ideas in this image and the non-human, animalistic representation of the Jews are clarified in terms of dominant ideology of the period in question and vividly portrayed through the poster. The paper also points to the unavoidable impact such posters and the promoted ideologies have on the society’s perception of the Jews.

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