RANGE AND POSSIBILITIES OF MEDIA CONVERGENCE IN THE EXISTING ORGANIZATIONAL DESIGN OF BIH CANTONAL RADIO-TELEVISIONS. CASE STUDY - PROPOSAL FOR THE REDESIGN OF THE ORGANIZATION OF TUZLA CANTON RADIO - TELEVISION
RANGE AND POSSIBILITIES OF MEDIA CONVERGENCE IN THE EXISTING ORGANIZATIONAL DESIGN OF BIH CANTONAL RADIO-TELEVISIONS. CASE STUDY - PROPOSAL FOR THE REDESIGN OF THE ORGANIZATION OF TUZLA CANTON RADIO - TELEVISION

Summary/Abstract: Public broadcasting is one of the main characteristics of European countries. It's financed with considerable budgetary funds that have been increasing over the years, without monitoring of technological advances and new ways of information. The detected problems of the public service broadcaster hide the greatest dangers to public systems itself. Over the years, they become larger and therefore not expensive, while the authorities influenza causes them to be perceived by the public as another lever of these authorities, and they often share the popularity of their founders. In regards to that, a business operating in these systems and meeting the requirements they face often depends on the management ability of which they rarely choose. The insensitivity of RTV TK to external influences is the most evident in the minimal changes to the organizational chart in the 18 years of the greatest development of digital technologies and the Internet. The organizational chart of RTV TK, from which the current design is, was created with minimal correction, which was adopted in 2002. The unobtrusive changes did not depart from the original form, which completely stopped the processes towards the sea modern approach to radio and television reporting. At the time of designing the organization, the history of social networks was just at the beginning, and only later would smartphones emerge that were fundamentally changing the information market. No adjustment needs are possible only in systems that are not dependent on market success. The proposal for the redesign of this television brings a whole new perspective on the organization of public television in BiH, and by leaving the editorial division in the news program and introducing NewsDesk, it would enable faster reactions and, most importantly, the convergence of digital media and citizen participation in the creation of program.

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