THE EFFECTS OF MULTIMEDIA ON THE VISIBILITY OF CULTURAL AND ART PROJECTS: THREE CASE STUDIES
THE EFFECTS OF MULTIMEDIA ON THE VISIBILITY OF CULTURAL AND ART PROJECTS: THREE CASE STUDIES

Summary/Abstract: The emergence of multimedia has transformed cultural and artistic products from the ground up. Thanks to multimedia, formerly traditional media have been adapted to all generations of society, while thanks to constant innovation in the multimedia world, some projects have been fresh and current for many years. With its virtual spaces, the theater approaches science-fiction level, with visual and stage motifs music has become one complete experience for all senses, while multimedia assisted museums to become large classrooms for all ages. In addition to many controversies about its usefulness/harmfulness, multitasking today has become highly requested in areas where it did not exist before. This is the reason why multimedia is becoming an inseparable and integrative part of every cultural and artistic product that without it, cannot even exist.To better represent the mutual development of media through multimedia, a case study of three major multimedia projects was conducted in three different media terms:- Multimedia Theatrical Adventure by Natasha Tsakos - Multimedia in Theater Arts-Another Brick in the Wall - Multimedia in the music medium-Faust Vrančić in Multimedia environment - Multimedia in museum and exhibition activitiesToday, multimedia is inseparable from any form of cultural, artistic, or any other way of communication, and has replaced meaningless, simple and one-way messages. The current approach to audiences has been successful in recent generations so far. Only by adapting to contemporary developments in the field of multimedia can one expect the success of generations born in this millennium, the audience of the present, while the audience of the future will probably look for the emergence of some new media, which will again be successfully found in the world of culture and art.

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