Discursive Approaches of “Space,” “Place,” and “Land” in Touristic Audio-Visual Advertising Cover Image
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Discursive Approaches of “Space,” “Place,” and “Land” in Touristic Audio-Visual Advertising
Discursive Approaches of “Space,” “Place,” and “Land” in Touristic Audio-Visual Advertising

Author(s): Ana Crăciunescu
Subject(s): Studies of Literature
Published by: Universitatea Babeş-Bolyai
Keywords: Promotional Language of Tourism; Place; Land; Discourse Analysis; Postcolonialism; Audio-Visual Advertising; Identity;

Summary/Abstract: Tourism at large represents a massive exchange of signs that are meant to represent and stand for a signified place as a totemic recognition of identity. In our paper we envisage to debate on the relocation of the anthropological notions such as ‘space’, ‘place’ and ‘land’ that shape identities in a semiotic approach on the media map of tourism advertising. We shall demonstrate that local identity is still submerged to postcolonial intrusions, while the techniques of promotional language are deployed in a ubiquitous understanding of the tourist’s gaze.

  • Issue Year: 2020
  • Issue No: 38
  • Page Range: 252-260
  • Page Count: 9
  • Language: English
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