Arhetipul bărbatului patetic, între obiectivare și obiectificare (I)
The archetype of the pathetic man, between objectivation and objectification
Author(s): Radu StăneseSubject(s): Anthropology, Social Sciences, Communication studies
Published by: Editura Universitatii LUCIAN BLAGA din Sibiu
Keywords: archetype; pathetic man; objectivation; objectification;
Summary/Abstract: The study follows the archetype - prototype - stereotype path in the evolution of the plastic model, in order to capture the organic connection between these notions specific to iconic language. The chronology is reversed to capture a contemporary stereotype of advertising images, as a result of an apparent form of expression of female emancipation: the erotic objectification of man. Far from being just "trendy", the visual motif has a whole history that deserves to be pointed out as the different approaches always reflect the spirit of that era.
Journal: SAECULUM
- Issue Year: 49/2020
- Issue No: 1
- Page Range: 55-75
- Page Count: 11
- Language: Romanian