INSTITUTIONAL ECO-PRAGMATICS VS. ANTHROPOPRAGMATICS: PROBLEMS, CHALLENGES, RESEARCH PERSPECTIVES
INSTITUTIONAL ECO-PRAGMATICS VS. ANTHROPOPRAGMATICS: PROBLEMS, CHALLENGES, RESEARCH PERSPECTIVES

Summary/Abstract: The paper introduces the concept of eco-pragmatics based on the principle of eco-centrism as the “selfless” interaction at interpersonal, social, intercultural and transnational levels. Institutional eco-pragmatics involves two types of strategies, which differ in degree of their eco-centrism and base on the prototypical values of “common good” and “compensatory justice”. “Сommon good” strategies are subdivided into environmental and pseudo ecocentric subtypes, the latter implying the civilizational interests of mankind related to the status of its common heritage. “Compensatory justice” strategies base on preferential treatment of the most disadvantaged individuals, entities or states granting them advantages that may be unprofitable for the privileges’ providers.

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