ЯВИЩЕ ЕВФЕМІЗАЦІЇ У ВІДОБРАЖЕННІ КОМУНІКАТИВНОГО ПРИНЦИПУ ТОЛЕРАНТНОСТІ УКРАЇНЦІВ
THE PHENOMENON OF EUPHEMISM IN DISPLAYING COMMUNICATIVE PRINCIPLE OF TOLERANCE IN THE DISCOURSE OF UKRAINIANS

Summary/Abstract: The article is devoted to clarifying the communicative principle of tolerance in the Ukrainian discourse, which is realized by the representation of the phenomena of euphemization, taboo and related to the attitude of Ukrainians to the realities of life, law, morality. The implementation of the communicative principle of tolerance is expressed in the pursuit of maximum correctness, the prediction of situations that may be related to conflict, abuse, misunderstanding. Euphemisation as a component of language culture can also make it hypercorrect - in line with representations of native speakers about ideal forms of expression that act as important social markers, stereotypes. In the broad sense, "euphemism" is a word or expression that serves in appropriate conditions, situations, that is, discourse, to replace such notations that the speaker interprets as undesired, not at all polite, too harsh; or an emotionally neutral word or expression that is used instead of synonymous words or expressions that the speaker perceives as obscene, rude, or tactless. In narrow interpretation, it is a word or expression that replaces taboo words.

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