ДОСВІД ВЕЛИКОБРИТАНІЇ У СФЕРІ ПРОМОЦІЇ ВИЩОЇ ОСВІТИ
THE UK EXPERIENCE IN THE FIELD OF PROMOTION OF HIGHER EDUCATION

Summary/Abstract: The European integration vector of Ukraine requires high-quality reforms, not only at the political or economic level, but also in the field of education. Particularly important is the issue of higher education and its qualitative foreign promotion. It is quite necessary to study and adapt foreign experience in this area to the conditions and realities of the Ukrainian system of higher education. The article mainly focuses on the main features of the promotion of higher education in Great Britain. The period from beginning of British higher education internationalization to its widespread promotion is analyzed. Branding campaigns, programs and initiatives that contributed to the development of UK promotional strategy are examined.

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