STRATEGIC ANALYSIS: A RESEARCH ON FURNITURE SECTOR
STRATEGIC ANALYSIS: A RESEARCH ON FURNITURE SECTOR

Summary/Abstract: Strategic management generally refers to the goals that businesses aim and the ways to achieve them. Implementing a successful strategic management process helps both to make better use of internal and external opportunities and to take more appropriate measures to eliminate threats. SWOT analysis, which includes strengths, weaknesses, opportunities and threats, is a technique that helps researchers or planners to set and prioritize their business goals and to determine their strategies to reach these goals. The main purpose of this study is to analyze the furniture sector in Turkey with meta-analysis and a qualitative point of presenting the current situation. The furniture industry is one of the most advanced industries in the world. Turkey, wooded area to be used in furniture production for raw materials is a wide geographical reach is much easier than in other countries. To assess all industrial conditions, the furniture industry is covered in the SWOT view. Depending on the SWOT outputs, some related strategies are discussed. The estimates are interpreted in the light of a case study on applications and conditions on an enterprise operating in the furniture sector in Karabük. Implementing a successful strategic management process in the business that operates in the furniture sector, which we focus on in the study, will help to take more appropriate measures to both evaluate internal and external opportunities and to eliminate threats. This enterprise, which has a fragile structure especially in terms of demand and competition in the face of global developments, should open the concept of strategic management to discussion in order to take a better position against future uncertainties.

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