Достъпът на хора с увреждания до програмите на аудиовизуалните доставчици на медийни услуги – задължение и демократична ценност
Access to the Programmes of the Audiovisual Media Services Providers by the Visually and Hearing Impaired Persons - Obligation and Value of the Democratic Society

Summary/Abstract: Audiovisual media services providers play informational, educational, social, cultural roles and therefore it is of extreme importance all parts of their programmes to be easy of reach for every consumer. At high level that is to be obligatory for people with specific difficulties of usage of the media, such as the visually and hearing impaired persons/blind or deaf –TV media content should be naturally accessible via various tools and no extra charge. At high extend the legislation in Bulgaria is appropriate and well prescribed but in practice that presentation is out of time and humiliatingly small in quantity and access tools.The media providers should deliver to that specific part of the audience full access to their programmes by using different approaches – the sign-language translation, audiodescriptions and audiosubtitles, subtitles in multiplex platforms, as well as news scrolls as an alternative tool. That is a mark of the democratic society – not to exclude that part of the public but on the contrary – the visually and hearing impaired persons should get media content at ease anytime and anywhere.

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