İşletmeler İçin Turizm Yatırım Potansiyelinin Belirlenmesi: Kırgızistan Örneği
Determination of Tourism Potential for Business: Example of Kyrgyzstan

Summary/Abstract: Purpose – Kyrgyzstan is a country with rich natural and social assets, as well as unique natural beauties, that allow the execution of different types of tourism. For businesses in Kyrgyzstan to operate effectively and efficiently, the current potential needs to be analyzed and determined accurately. It is also aimed to guide the sustainable tourism model to be created specifically to Kyrgyzstan for the companies that will invest. Design/methodology/approach – For this purpose, the data is obtained from public, private sector employees, academicians and graduate students by the questionnaire. It was analysed with SWOT (Strengths, Weaknesses, Opportunities, and Threats) method. Findings – As a result of the analysis, it is understood that the strongest aspect of Kyrgyzstan is traditional guest loving, the weakest point is the infrastructural deficiency, the opportunity is the virgin natural structure, the threat is the possibility of destruction of natural resources and the environment.

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