Animasyon Aktivitelerinde Deneyim Kalitesinin Otel İşletmelerinin İmajı, Konukların Değer Algısı ve Tekrar Satın Alma Niyetine Etkisi
The Impact of Experience Quality of Animation Activities on Hotel Corporate Image, Perceived Value and Repurchase Intention

Summary/Abstract: Purpose – The purpose of this research is to investigate the impact of experience quality of animation activities on repurchase intention. In accordance with this purpose; the effects of experience quality of animation activities on the perceived value and corporate image were tested. Additionally, the mediation effects of perceived value and hotel corporate image on the among experience quality of animation activities, repurchase intention were tested.

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