POPULIST IDEOLOGY AND SPEECH PATTERNS IN E-COMMUNICATION BETWEEN 2013 AND 2016: DISCERNING POPULISM FROM POLITICAL POPULARITY
POPULIST IDEOLOGY AND SPEECH PATTERNS IN E-COMMUNICATION BETWEEN 2013 AND 2016: DISCERNING POPULISM FROM POLITICAL POPULARITY
Author(s): Dadiana Chiran, Matevž TomšičSubject(s): Governance, Politics and communication
Published by: Societatea Academică Română (SAR)
Keywords: political popularity; populist style; populist ideology; QCA; social media; content analysis;
Summary/Abstract: A two-step model of analysis is tested to explore the intensity of populist communication according to a model with six explanatory variables for popularity: Populist Ideology, Populist Speech, Simplicity of Discourse, Entertainment, Language Aesthetics, and Emotion. We transpose multiple definitions of populism in an experimental model that filters the social media channels of eleven of political actors and deconstruct their political statements. The results suggest that both Populist Ideology and Speech are sufficient conditions for populism, whereas the populist markers reinforce the consistency of the results.
Journal: Romanian Journal of Political Sciences
- Issue Year: 20/2020
- Issue No: 1
- Page Range: 30-57
- Page Count: 28
- Language: English
- Content File-PDF
