„Żywa Gazetka” jako jedna z form komunikacji z sympatykami i wyborcami Polskiej Partii Socjalistycznej w Częstochowie w latach 1928-1933
“Żywa Gazetka” as one of the forms of communication with supporters and voters of the Polish Socialist Party in Częstochowa in the years 1928-1933
Author(s): Adrian MusiałSubject(s): Politics / Political Sciences, Social Sciences, Media studies, Political Theory, Communication studies, Politics and communication
Published by: Instytut Dziennikarstwa, Mediów i Komunikacji Społecznej, UJ / Polskie Towarzystwo Komunikacji Społecznej
Keywords: POLITICAL COMMUNICATION;COMMUNICATION;POLISH SOCIALIST PARTY;INTER-ELECTION CAMPAIGN;CZĘSTOCHOWA;“ŻYWA GAZETK A”;LASWELL’S MODEL
Summary/Abstract: The article will present the analysis of direct meetings of politicians of the Polish Socialist Party in Częstochowa within the framework of „Żywa Gazetka”. A model of H. Laswell's persuasive act was used for the analysis. The analysis is to provide answers to the question to what extent the applied formula of meetings brought measurable benefits to the party, thus proving the legitimacy of adopting such a strategy of building a political image.
Journal: Com.press
- Issue Year: 1/2020
- Issue No: 3
- Page Range: 110-127
- Page Count: 18
- Language: Polish