Müze Deneyimini Etkileyen Unsurlar: Çevrimiçi Yorumlar Üzerine Nitel Bir Araştırma
Factors Affecting the Museum Experience: A Qualitative Research on Online Reviews

Summary/Abstract: Applying the qualitative approach, this study has been carried out to determine the factors which affect individuals’ museum experience positively and negatively. Within this context, all of the online reviews about Burdur Museum which were shared on TripAdvisor between 11.12.2012 - 11.11.2019 have been examined and a total of 135 reviews including visitors’ evaluations related to museum experience were subjected to content analysis. The obtained qualitative data have been analyzed by using MAXQDA software. As a result of the research, 10 sub-dimensions have been determined as the factors supporting positive museum experience. These dimensions are “the evocation of the ancient city, quality of the monuments and sculptures, the concerned staff, ease of transportation, interior design, descriptors and signs, the surrounding spaces, suitability for disabled people, cleanliness and maintenance, contemporary museum approach”. The factors negatively affecting the museum experience of the visitors have been explained in four subcategories namely “having a small museum area, insufficient informational materials, enlightening problems, the lack of a sales store”. In parallel with the results of the research, evaluations have been made for museum administrators and future research.

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