ГОЛЕМИОТ БИЗНИС НАРЕЧЕН ХИПХОП: АСПЕКТИ НА МУЗИЧКИОТ ТУРИЗАМ
The Big Business Called Hip Hop: Aspects of Music Tourism

Summary/Abstract: Hip hop music as part of hip hop culture has been gaining popularity worldwide over the last three decades. The purpose of this paper is to gain a better perspective and understanding of the business benefits of hip hop and to show its economic impact. In this context, the synergy of hip hop and tourism is covered. For the purpose of this paper, secondary data sources have been used by consulting existing literature in the field of hip hop, as well as the Internet. A review of the literature has shown that there are many authors on international level who have published professional literature concerning various aspects of hip hop culture. Relevant statistics show that at the moment, at worldwide level the best-selling music genre is hip hop with 38% of sales, followed by rock music with 20%, and the rest are other music genres. On the other hand, when it comes to concert tours, hip-hop artists account for 11% of world concert tours, compared to 55% for rock music. The wealth of the top five hip hop artists in 2019 was $ 2.930 million, and hip hop artist Jay Z is the first hip hop artist to create a billion-dollar fortune.

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