Information Technology in Tourism: Effective Strategies for Communication with Consumers
Information Technology in Tourism: Effective Strategies for Communication with Consumers
Author(s): Alexander Sergeevich TROSHIN, Antonina Pavlovna Sokolova, Evgeniya Olegovna ERMOLAEVA, Ramazan Magomedovich Magomedov, Tatyana Leonidovna FomichevaSubject(s): Economy, Tourism, ICT Information and Communications Technologies
Published by: ASERS Publishing
Keywords: information technology; tourism; tourism industry; communications; communication model;
Summary/Abstract: The study presents an analysis of studies on various aspects of the use of information technology in tourism. Based on an expert survey, the main directions of the development and implementation of information technologies in the field of tourism, as well as information interaction of tourism market entities using modern information technologies, are identified. A communication model is created for using modern information technologies in the tourism industry, operating in a specific system of communication interaction. The main trends in the field of electronic communications of the tourism industry are presented and recommendations for improving the effectiveness of communication strategies are developed.
Journal: Journal of Environmental Management and Tourism (JEMT)
- Issue Year: XI/2020
- Issue No: 02 (42)
- Page Range: 322-330
- Page Count: 9
- Language: English
- Content File-PDF