Strategies of enterprises in high-tech and low-tech sectors
Strategies of enterprises in high-tech and low-tech sectors
Author(s): Maria RomanowskaSubject(s): National Economy, Business Economy / Management, International relations/trade, Economic development
Published by: Wydawnictwo Wyższej Szkoły Menedżerskiej w Warszawie
Keywords: the sector technology; high-tech and low-tech enterprises; the perception of the environment; strategic objectives; diversification; internationalisation;
Summary/Abstract: The purpose of this article is to present a short review of publications concerning strategies of enterprises in high-tech sectors and to present results of the author’s empirical research on the Polish enterprises’ strategies in high-tech and low-tech sectors. The article presents results of research on certain elements of strategic choices: environment perception, strategic objectives and directions of development. The research partly confirmed differences between strategies of high-tech and low-tech enterprises in respect of environment perception, major strategic objectives and enterprise internationalisation.
Journal: Zarządzanie. Teoria i Praktyka
- Issue Year: 27/2019
- Issue No: 1
- Page Range: 21-27
- Page Count: 7
- Language: English
