Chinese Outbound Tourism to Central, Eastern and Southeast European Countries
Chinese Outbound Tourism to Central, Eastern and Southeast European Countries

Summary/Abstract: Since 2012 China has been the world’s leading tourism generating market. As such it has become increasingly relevant for tourism destinations globally. In 2018, Chinese outbound tourism expenditure reached USD 277 billion. The impact that Chinese tourism expenditure exerts on the economy of many tourism destinations around the world can neither be neglected by tourism receiving countries nor by China. This article offers an overview of China’s outbound tourism development over the recent two decades and encompasses the analysis in the context of China’s tourism policy. The contribution seeks to provide a better understanding of the importance of tourism within the 17+1 platform and the Belt and Road Initiative(BRI). The analysis points out that China’s political interests for investments inSEE countries match its outbound tourism policy towards these countries.

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