LEGAL ASPECTS OF PROTECTING THE IMAGE OF NATURAL PERSONS IN POLAND IN THE LIGHT OF GDPR AND COPYRIGHT
LEGAL ASPECTS OF PROTECTING THE IMAGE OF NATURAL PERSONS IN POLAND IN THE LIGHT OF GDPR AND COPYRIGHT

Summary/Abstract: The article contains an analysis of the legal aspects of protecting the image of natural persons in Poland. The paper aims to compare image protection in the light of the provisions of the GDPR and Polish copyright law. The reform of the personal data protection system in the European Union countries and the entry into force of the provisions of the GDPR have led to the increased awareness of individuals regarding the need to protect their data, with particular emphasis on the image. At that time, it was necessary to change the approach to protecting the image which was previously protected under copyright law for a long time. The analysis was prepared using three research methods - institutional and legal method (analysis of normative acts), factor analysis (isolation of adequate factors affecting image protection), and a comparative method (comparison of GDPR and Polish copyright). The presented considerations lead to the conclusion that the entry into force of the provisions of the GDPR had a real impact on the protection of the image of natural persons in Poland constituting a supplement to copyright law. The article is scientific analysis, at the same time the author presents practical aspects of image protection with particular emphasis on the progressing popularization of modern technologies.

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