Българският футболист – образ между две столетия
The Bulgarian Footballer – An Image between Two Centuries

Summary/Abstract: The image of the Bulgarian football player possesses certain social significance and influence in modern society. The development of this image is affected by the dynamic political and social changes taking place from the 1990s until present day. This period is especially suitable for analyzing the construction of the image and the identity of the footballer. The physical appearance, the material possessions and the footballer’s wife/partner are the main markers for researching the tendencies in the development of the image. The specific off-field activities related to business or politics also contribute to the forming of the overall footballer image. In this manner the football player becomes a conductor of social behavior models and influences social attitudes and concepts. The development of the Bulgarian footballer’s image corresponds with the Balkan and Pan-European tendencies.

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