Мрежова журналистика - гражданско съдържание в социалните медии
Network journalism - citizen content in social media

Summary/Abstract: Network journalism is completely changing the concept of journalism, its functions, and its understandings. This kind of journalism presents the abilities of a group of people - professional journalists and users to work together online and to create stories. The journalists could rely on the audience to help them in the news coverage, to create links between stories on the same topics, to act as effective sources of information. Although networked journalism is similar to other concepts as online journalism, citizen journalism, participatory journalism, it includes some specific characteristics as interactivity, hypertextuality, multimedia, personalization, digitalization, decentralization, hyper-locality, etc. The article includes part of the representative media content analysis made by the media analysis agency „Perceptica" in 2019, covering forms of Bulgarian online users' participation in the media content creation, as well as their assistance in the public debate on important and interesting topics. Three social problems are analyzed, that concerned the Sofia Municipality activity for the streets, pavements, and public areas repairs in 2019 - the pavement change in the garden around „St. Cyril and Methodius and their five disciples" church, the flood on the „Solunska Str." after pouring rain and the repair of „Graf Ignatiev Str.". All of the cases provoke an active reaction from the users, who publish photos, videos, collages, posts, and commentaries.

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