The relationship between popular science discourse in YouTube and the image of a vlogger, based on the examples of “Historia Bez Cenzury” and “Irytujący Historyk” channels Cover Image

Relacja między dyskursem popularnonaukowym w serwisie YouTube a wizerunkiem vlogera na przykładzie prowadzących kanały Historia Bez Cenzury oraz Irytujący Historyk
The relationship between popular science discourse in YouTube and the image of a vlogger, based on the examples of “Historia Bez Cenzury” and “Irytujący Historyk” channels

Author(s): Anna Barańska-Szmitko
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Wydawnictwo Uniwersytetu Komisji Edukacji Narodowej w Krakowie
Keywords: YouTube;image;popular science discourse;popular science style;video blog; Vlogger;

Summary/Abstract: The purpose of this paper is to determine what kind of image could be communicated by a historian in his/her films, shared on their YouTube channel. Moreover, there is a question whether the features of a popular science video blog influence the image of a vlogger, which is constructed by a recipient. Research was conducted among respondents who watched a film and then described the image of the historian. The results indicate that the image of a vlogger consists mainly of features based on communication skills, expressiveness, knowledge, sense of humor, passion and involvement, as well as self-confidence. Although the discourse facilitates communication of some image qualities, their proportions are different, depending on a particular vlogger.

  • Issue Year: 12/2020
  • Issue No: 2
  • Page Range: 62-77
  • Page Count: 16
  • Language: Polish