The relationship communication - creativity and its importance for the development of post-information society Cover Image

Взаимовръзката комуникация – креативност и нейното значение за развитието на постинформационното общество
The relationship communication - creativity and its importance for the development of post-information society

Author(s): Tsvetelina Dineva
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Софийски университет »Св. Климент Охридски«
Keywords: communication; creativity; post-information society; creative environment; social development

Summary/Abstract: The aim of the article is to explore the dependence of communication - creativity and its influence on the development of contemporary societies. The task is to outline the key role of communication in the development of creativity. These processes are viewed from a linguistic and social psychological point of view. The main thesis is that in today's multicultural global world, creativity is a fundamental prerequisite for human progress. The emergence, development and realization of creativity is most successful in an environment that is the intersection of different cultures. Full immersion in that environment requires effective communication. The development and level of creativity in any given space and time relate directly to the communication of ideas as well as the areas and environment that will accept and realize the offered intellectual product. Communication is the fusion of creation, survival, and development of each community, from the smallest ones such as a family to the large creative teams and corporations. In each community, communication also acts as a regulator and coordinator of the processes within it. The human imagination and the new forms and images that are created in it are the engines of every creative process, and communication between individuals is the determining factor for the making and development of the creative environment and the realization of ideas. The article follows a scientific and analytical approach in clarifying the basic prerequisites and presenting arguments.