MODERN METHODOLOGY FOR THE ANALYSIS OF INTERNATIONAL ECONOMIC RELATIONS: ETHNO-CULTURAL FEATURES
MODERN METHODOLOGY FOR THE ANALYSIS OF INTERNATIONAL ECONOMIC RELATIONS: ETHNO-CULTURAL FEATURES

Summary/Abstract: Different approaches to the study of the influence of historically developed national cultural stereotypes on economic development and, in particular, on international economic processes in the global world are analyzed. It is shown that modern studies pay the most attention to the influence of cultural and historical capital of various peoples on their economic success compared with other countries, on the international competitiveness of national economies. The analysis is focused on the review of different studies of cultural aspects of international economic interaction, in particular, to the influence of culture on the dynamics of international trade. Also the competitiveness of national economies, the issue of making decisions about the nature and direction of entry mode of multinational companies to the foreign market, the issue of cross-cultural management is considered. Different approaches to the culture of international business communication at the negotiation stage are considered. Conclusions are drawn about the need to increase the cross-cultural competence of business representatives as a condition for improving the competitiveness of both individual companies and national economies

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