THE MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF HIGHER EDUCATION INSTITUTIONS Cover Image

THE MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF HIGHER EDUCATION INSTITUTIONS
THE MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF HIGHER EDUCATION INSTITUTIONS

Author(s): Olga Blagorazumnaia, Elena Robu
Subject(s): Social Sciences, Economy, Education, Higher Education , Marketing / Advertising
Published by: Universitatea Liberă Internațională din Moldova
Keywords: combined marketing strategy; diversification; higher education institution; educational services; innovative development; strategic innovations;

Summary/Abstract: The article substantiates the need of developing a marketing strategy for the innovative development of higher education institutions. Depending on the nature of innovation there are identified types of marketing strategies. There are also given characteristics of a combined marketing strategy, taking into account the innovative development of a higher educational institution. Peculiarities of managing the combined marketing strategy of the university's innovative development are determined and explained

  • Issue Year: 1/2020
  • Issue No: 1-2
  • Page Range: 38-45
  • Page Count: 8
  • Language: English
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