The Antecedent of Environmental Attitude
The Antecedent of Environmental Attitude
Author(s): Mohamad Irhas Mohamad Irhas EFFENDI, Dyah SUGANDINI, Agus SUKARNO, Muhamad KUNDARTOSubject(s): Economy, Energy and Environmental Studies, Tourism
Published by: ASERS Publishing
Keywords: awareness; promotion; trust; attitude;
Summary/Abstract: This investigation means to examine the impact of environmental awareness, green pro- motion on environmental attitudes mediated by trust. The study was conducted on pro- environment consumers. The number of respondents was 150 college students in a Special Region of Yogyakarta. The data collection method used was a questionnaire, and data analysis using SEM-PLS 3.28 version. The results showed that the environmental awareness and green promotion influence the environmental attitude intervened by a trust. The impact of green promotion on environmental attitude is not significant.
Journal: Journal of Environmental Management and Tourism (JEMT)
- Issue Year: XI/2020
- Issue No: 06 (46)
- Page Range: 1581-1587
- Page Count: 7
- Language: English
- Content File-PDF