Новите функции на обществените медии
The New Functions of Public Media
Author(s): Maria CholakovaSubject(s): Social Sciences, Education, Fine Arts / Performing Arts, Media studies, Visual Arts, Communication studies, Theory of Communication, Higher Education
Published by: Нов български университет
Keywords: public television; media; online; audience; financing; platform
Summary/Abstract: This article has been inspired by the popular discussions whether the Bulgarian National Television deserves to be named „public“ and how it will survive the new reality, with new types of media capturing the audience. The article aims to identify the steps that should be made in order to win the younger audience’s full trust. A survey of public television practices in EU Member States has been made and the best ones are outlined. Recommendations and next steps are proposed.
Journal: Годишник на департамент "Масови комуникации"
- Issue Year: 2019
- Issue No: 1
- Page Range: 187-199
- Page Count: 13
- Language: Bulgarian
