Challenges in managing cross-cultural virtual project teams Cover Image

Challenges in managing cross-cultural virtual project teams
Challenges in managing cross-cultural virtual project teams

Author(s): Dušan Marković, Krum Krumov, Zorana Nikitović
Subject(s): Economy
Published by: Visoka škola za poslovnu ekonomiju i preduzetništvo
Keywords: managing; challenge; managers; virtual project teams; globalization

Summary/Abstract: The biggest challenge workers in a virtual workplace will face is creating a boundary between work and home since the two spaces are now combined. Namely, completely understanding and being able to follow correct procedures and processes associated with a company can be challenging if workers are not physically subjected to the culture of the company on a daily basis. Overcoming these challenges is not only the job of the employee, but for managers as well. Managers in a virtual organisation need to be able to identify these challenges, and create programs in which their virtual workforce will feel like they are valued and part of a greater cause, said authors. The authors also pointed out that the training the culture and standards set by management in a virtual workforce will be reflected within their employees' motivation and productivity. The paper concludes that global project management can succeed through culturally-aware management, cross cultural communication and more network within and among companies.

  • Issue Year: 2014
  • Issue No: 1-2
  • Page Range: 7-24
  • Page Count: 18
  • Language: English
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