Organizational Behavior‐Creative Tool for Creating Value
Organizational Behavior‐Creative Tool for Creating Value

Summary/Abstract: An organization, as a social system, consists of individuals who have their own expectations from it. Since individuals have to be organized in work teams, i.e. groups, this means that organizations depend on interaction and coordination among individuals to accomplish their goals. The field of organizational behavior is about understanding people and managing them to work effectively. Aligning individual behaviour with organizational goals is a critical concern of management. Both economists and psychologists have pointed out that human behavior cannot often be explained by standard models based on rational, wellinformed and optimizing subjects. Managing organizational behavior should not rely on manipulating people nor through controls or through incentives. It means creating the system of values – organizational culture - that enables all the participants in the organization to take part in the creative process of doing business, acknowledge their significance and point out the value of their efforts. Only such organizational behavior can create a long-term value.

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