The Triple Helix Model for Thai Small and Medium-Sized Enterprises Export Promotion: Healthy Snacks to Singapore-Malaysia-Indonesia Markets
The Triple Helix Model for Thai Small and Medium-Sized Enterprises Export Promotion: Healthy Snacks to Singapore-Malaysia-Indonesia Markets

Summary/Abstract: Small and Medium-Sized Enterprises (SMEs) need enablers to build export capacity to access international markets. This study aims to explore the application of Triple Helix Model of government-university-business collaboration for Thai snackSMEs exporting to the highly competitive Singapore-Malaysia-Indonesia markets. This study means to improve marketing activities as well as product and packaging development for snack exporters under the opportunities brought by ASEAN Economic Community (AEC). The various market research methods are employed including secondary research, consumers survey, competitors survey, field trials, observations, focus group interview, product testing and business matching. Under the going AEC project initiated by Industrial Promotion Centre Region 1 and three R&D centres of Chiang Mai University, snack recipes, health benefits, packaging, export terms and conditions are improved to better meet the market needs and the business intermediaries.

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