MYTHOPOETICS OF THE CULTURE: THE RESEARCH METHODOLOGY ISSUE
MYTHOPOETICS OF THE CULTURE: THE RESEARCH METHODOLOGY ISSUE

Summary/Abstract: The actuality of the research proposed is the following one. At first, it tends to focus on the theoretical understanding of ethical and aesthetical norms (in broader terms – social norms), to reveal the patterns of their functionality. Secondly, it enables to define constituent principles, which were formed at the “axial time” of genesis of different civilizations. Thirdly, there appeared an opportunity for empirical analysis of their self-realization in everyday life, a contemporary one in particular. Fourthly, it provides a possibility to demonstrate how a civilization is unwrapped in history. It means how its values system is recorded not only in physical artifacts but also in non-material forms, what is not of less importance. The goal of the research presented is to expand the sphere of mythopoetics application in culture, which is considered as text. Such an approach has a heuristic and pragmatic perspective. It allows to “read” the text of culture, that means to decode its symbolic forms. There in the form of mythology, in a convolute form, the world is represented in a completely meaningful way. In practice it is represented in ideology. Politics uses the mythology of human consciousness to promote ideology, which, in this sense, works in everyday life as a social technology.

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