Sviđanje i prepoznavanje afektivnoga materijala u različitim uvjetima prezentacije
Attraction and Recognition of Affective Material in Different Conditions of Presentation

Summary/Abstract: The goal of this study was to investigate the attraction and recognition of affective material of photographs of young ladies' faces in different conditions of presentation. For this purpose a factorial experiment 3x2x2 was designed to allow the investigation of the effect of attractiveness of photographs of young ladies' faces, the duration of exposition and frequency of presentation, on attraction and recognition, on a sample of 80 university students. In the dependent variable of attraction a significant main effect of photographs of young ladies' faces and exposition was found, but an insignificant main effect of frequency. In the dependent variable of recognition an insignificant main effect of photographs of young ladies' faces was found, but significant main effect of exposition and frequency. As regards the course of action of the investigated factors, it was determined that the attractive photographs of young ladies' faces and subliminal exposition (in condition of 2 miliseconds) had a significant effect on attraction in relation to neutral and unattractive photographs of young ladies' faces, and on supraliminal exposition (in condition of 1 second). Significantly better recognition was found in condition of supraliminal presentation (1 second) in relation to subliminal (2 miliseconds), and in higher frequency (five times), but only in supraliminal condition in relation to lower frequency of presentation (one time supraliminally).

• Details
• Contents