Klimatske promene kao fake news u postistinsko doba
CLIMATE CHANGE AS FAKE NEWS IN THE POST-TRUTH ERA

Summary/Abstract: This paper problematizes the notion of fake news emanating from the reincarnation of Lügenpresse (fake press) as one the most distinctive features of the post-truth society focusing on the analysis of the climate change narrative within the media discourse in the context of post-normal science. In that respect, based on the analysis of widespread circulation of fake news on the social networks, research primarily aims at demonstrating influence and power this phenomenon exerts on the manipulation of public in the context of climate change, highlighting truth relativization and news trivialization for the sake of distorted reality. Consequently, this paper verifies the initially postulated hypothesis indicating that fake news poses a real threat to global society increasingly rooted in the emotions and substantially less dominated by the rule of facts. Based on the analysis of fake news abuse within the media discourse in the context of climate change, paper displays delegitimization and discrediting of scientific facts, i.e, redefining of the paradigm in terms of consummation and perception of information within the modern media ecosystem.

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