Концепт «мистецький патерн художнього музею»
The concept “artistic pattern of an art museum”

Summary/Abstract: Purpose of the article. To undertake a thorough analysis of the concept of the "artistic pattern of an art museum" and propose your interpretation of this definition. To prove that due to the perception of the modern museum, not only as of the custodian of the past but also as the creator of the future, as a center of up-to-date information and active communication, there is a need for new forms of organization of museum activity and the entire museum and near-museum space. In this way, the image, museum building architecture becomes especially essential – a museum building should be a work of art. The methodology of the research manifests itself in interdisciplinary. It is based on a system of general scientific and unique methods, which, in their turn, reflect the systematic method, cultural and art study approaches to the study of museum form, information and fractal approach, terminological analysis. The scientific novelty is that the definition of the concept of the "artistic pattern of an art museum" has been proposed and formulated for the first time. It has been proved that the modern art museum not only represents a contemporary and traditional art but also the building of the museum itself is a work of art, design; there is a significant expansion of the museum and cultural space. Conclusions. The art museum is positioned as an artistic ambivalent pattern. It has been proved that architecture serves not only as a tool of cultural communication but also the internal communication of the museum, since the architectural and design solution of its exterior and the near-museum space set the parameters of perception, algorithms of behavior throughout the museum space, immersing the visitor in the world of art culture.

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