Expográfia. A múzeumi látványtervezés konjunktúrája
Expographic: Museum design in Boom Times

Summary/Abstract: The article is not just about the relationship between the exhibition directing and designing, or about the important role of exhibition design in the expo built-up procession. Rather, it aims to prove the hypothesis that the exposition’s third fundamental element beside space and object is the installation. The booming of exhibition design means a progressive, dynamic field, and for every museum a matter of existence. The summary of exhibition design’s possibilities, creative principles, and methodology has the goal to raise the spectacle as a viewpoint of exhibition interpretation. On the one hand, the term “expographic” encourages this kind of exhibitionwriting, while, on the other, it expresses the idea that the exhibition is a visually written opus, read by the public with their eyes, whose reading changes according to the visitor’s receptivity. Theoretical thoughts become practice in ethnographical expositions, and challenges may arise such as the consensus-building between tradition and modernity, or the visual mapping of the curator’s scenario.

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