ДИСКУРС ВИКОНАВСЬКОЇ СКЛАДОВОЇ В КОНТЕКСТІ МУЗИЧНО- ТЕЛЕВІЗІЙНИХ ПРОЕКТІВ КІНЦЯ ХХ – ПОЧАТКУ ХХІ СТОЛІТТЯ (НА ПРИКЛАДІ ПІСНІ «ЧОРНОБРИВЦІ»)
THE DISCOURSE OF THE PERFORMANCE COMPETENT IN THE CONTEXT OF THE MUSIC AND TV PROJECTS OF THE END XX OF THE BEGINNING OF THE ХХІ CENTURY (ON THE EXAMPLE OF THE "CHORNOBRYVTSI" SONG )

Summary/Abstract: The purpose of the article is to clarify the specifics of the existence of music and television shows and the functioning of the performing image through the prism of repertoire, which will help to define the concept of repertoire in music and television projects of the late XX beginning of the XXI century. The methodology of the research is to apply the general principles of scientific knowledge that correspond to the contemporary cultural discourse, which led to the use of structural-functional, system analytical, descriptive, and comparative research methods for analyzing the components of the phenomenon under study. The scientific novelty of the obtained results is an attempt to analyze the content and context of the existence of Ukrainian music and television projects that existed from the 1990s to the 2000s, as well as to determine the specificity of the performance image and repertoire policy in the context of the cultural space of such shows.

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