Približna prilagodba egzonima u hrvatskom jeziku
Approximation of Exonyms in the Croatian Language

Summary/Abstract: Tackling the huge subject of the adaptation of exonyms, this article narrows it down to Croatian as the recipient language and illustrates some of the problems encountered in such adaptation, as well as some possible and some existing solutions. Approximation is a common consequence of adaptation and often a strategy for its implementation. Speakers resort to free transphonemisation when the source language and mediators describe place names using phonemes inexistent in the recipient language. Solutions are often imposed by the media as a result of hasty decisions and incompetence. Such solutions are often wrong from the aspect of both source and recipient and must be met with scientific alternatives that take into account phonology, morphology and etymology of the source language.

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