A MODEL OF PLANNING PROCESS BY USING SCENARIOS IN STRATEGIC MANAGEMENT
A MODEL OF PLANNING PROCESS BY USING SCENARIOS IN STRATEGIC MANAGEMENT
Author(s): Elena DovalSubject(s): Economy
Published by: Reprograph
Keywords: uncertainty and risk; strategic management; strategic planning process; scenarios
Summary/Abstract: The organization environment is characterized by uncertainty and risk that have an important impact of strategic management. In order to face this problem the managers need to plan their strategies. A useful tool in strategic planning is forecasting, but it is difficult to be applied in uncertain environment. This paper briefly discusses these aspects and proposes a model that uses scenarios in strategic planning.
Journal: Journal of Applied Economic Sciences (JAES)
- Issue Year: V/2010
- Issue No: 14
- Page Range: 317-323
- Page Count: 7
- Language: English
