Cooperation And Trade With The Manufacturers In Distribution Channels In The Modern Business
Cooperation And Trade With The Manufacturers In Distribution Channels In The Modern Business

Summary/Abstract: The conditions dictated by global market demanding of a trading company that collaborates with a number of entities in the market, including suppliers, customers, competitors, state, and others. Seen through the lens of value for consumers, lens that represents the hallmark of modern business conditions, particularly important part of cooperation is related to trade-producer relationship. Strong relationships of cooperation in the distribution channel are establishing, which allows the product to come from the manufacturer to the final consumer. Very important trade activity is to transmit to producers experience and information obtained from consumers in relation to goods that are subject to manufacturers business. This is especially true for retail sale, which is in direct contact with consumers. Successful resolution of these contradictions involves the establishment of trade relations of cooperation with producers, but also with consumers. The cooperation between trade and production is particularly efficient in terms of global markets and intense competition. Trade cooperation with manufacturers is perceived through the prism of creating value for consumers. Consumers no longer make choices based on products and services offered to them, but based on values that is better than the competition. Such a value can be provided only with the strong cooperation between the trade and manufacturers.

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