ULOGA I ZNAČAJ MEDIJSKE PISMENOSTI U SAVREMENOM BOSANSKOHERCEGOVAČKOM DRUŠTVU
ROLE AND IMPORTANCE OF MEDIA LITERACY IN THE MODERN SOCIETY OF BOSNIA AND HERZEGOVINA

Summary/Abstract: This paper shows the research results gathered through the analysis of media contents on portals with high number of readers – klix.ba and pressrs. ba, with the aim of investigating the level of media education and media literacy of the readers. Particular attention was given to the ways in which the visitors of the portals read, understand and get the gist of media contents or, respectively, perceive and interpret them. Besides the analysis of the media contents and media education of the readers, this research included the investigation of readers’ attitudes towards their preferences regarding perception, analysis and evaluation of media messages. With this work we tried to depict the current situation regarding the media literacy of the modern Bosnian and Herzegovinian society as well as the impact of media messages on citizens, but also the importance and necessity of media alphabetisation of citizens of Bosnia and Herzegovina.

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