Radio and TV vs. Social networks. Which are the most commonly used media for getting information about music events? Cover Image

Радио и телевизия срещу социални мрежи. Кои канали за информация за музикални събития се използват по-често?
Radio and TV vs. Social networks. Which are the most commonly used media for getting information about music events?

Author(s): Anna Nikolova
Subject(s): Anthropology, Social Sciences, Economy, Education, Fine Arts / Performing Arts, Psychology, Music, Business Economy / Management, Communication studies, Sociology, Film / Cinema / Cinematography, Marketing / Advertising, Socio-Economic Research, Sociology of Art
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media; social networks; music events; online survey

Summary/Abstract: A non-representative survey on the attitudes of consumers towards music events in the country and the channels through which they are informed about concerts was conducted by Anna Nikolova less than a month before the declaration of a state of emergency in Bulgaria (due to COVID-19). The analysis of the results of the online survey "How do you know about your favorite concerts?", filled in by over 300 Bulgarians between January 27, 2020, and February 21, 2020, sets an interesting temporary picture of the way consumers in the country are informed about upcoming music events.

  • Issue Year: 2020
  • Issue No: 8
  • Page Range: 303-318
  • Page Count: 16
  • Language: Bulgarian