Path and Cycle: Image Schemas of Time in the Narrative Mode of Media Discourse
Path and Cycle: Image Schemas of Time in the Narrative Mode of Media Discourse

Summary/Abstract: Time is a universal phenomenon of a unique character, combining physical features and cultural identities. Temporal representations, such as duration, succession, the present, the past, the future, etc. are grounded in our direct experience, but there are temporal experience types, which are constructed by means of logics. Time correlates not only with the conscious (conceptual) level of cognition, but also with the subconscious (pre-conceptual) level. The pre-conceptual level is represented by image schemas. Image schemas embody abstract generalisations of events usually learned from sensorimotor processes. This research looks into the ways the image schemas PATH and CYCLE are conceptualized in the narrative mode of media discourse. These conceptual entities are exemplifying a close blending of space and time, as human beings are capable of neither feeling, nor seeing time. The narrative mode of media discourse describes the events and states and locates them in time.

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