Недостъпни музеи? Общуване с аудитории и представяне на наследства
Inaccessible Museums? Communicating with Audiences and Presenting Heritage

Summary/Abstract: The following text focuses on the challenges that museums faced concerning the communication with different audiences on Facebook in a time of severe physical isolation and closed museum spaces imposed by the COVID-19 pandemic. The activities of ten selected Bulgarian museums are traced, emphasizing the main characteristics in the way they function. The study does not give an evaluation, butrather seeks the models of activity and interaction which may be applied in Bulgarian museums. Their activities are considered in a wide range of topics of interest tocontemporary museums, including forms of museum activism, participation in thework process and communication with audiences through the various forms ofheritage. The text focuses on the need for creativity in museums, the manifestationof which can outline the role of the museum in the present, which relates to sharingknowledge with audiences and provoking each other to create different views on thepast. This process is concentrated on presenting future-oriented notions of heritage,as the communities (real or virtual), interested in the museum, will gain greaterimportance, rather than the different categories of visitors.

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