Study on the Correlation between Social Norm and Pro-Environmental Behavior of Employees in Health Care Industry – Viewpoint of Personality Trait
Study on the Correlation between Social Norm and Pro-Environmental Behavior of Employees in Health Care Industry – Viewpoint of Personality Trait

Summary/Abstract: Global warming is the serious warning of the earth environment, and environmental problems resulted from greenhouse effect are the weapon of mass destruction. Accordingly, pro-environmental behavior related issues are emphasized. Nevertheless, most past research on environmental protection issues were analyzed from macro organizational perspectives, but few from micro individual perspectives. However, individuals were the basis of any environmental protection executors. Group and organizational environmental policy and behavioral model could be inferred after clearly understanding individual environmental motivation and behavior. As a result, the analysis of the process of individual presenting pro-environmental behavior is worth discussion. Employees in health care industry in Fuzhou Binhai New City, Fujian, as the research samples, are distributed 400 copies of questionnaire. After removing invalid and incomplete copies, 278 valid copies are retrieved, with the retrieval rate 70%. Suggestions are further proposed, according to the results, expecting to help relevant entities make good environmental norm and shape correct social norm and environmental behavior for the public.

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